This is a conversation I like to have with friends, and people in the offroad industry. I'm bias as I love racing, and pay attention to it more than the average UTV enthusiast. But I'm curious to know what you think. Does "race proven" matter to you, when looking to buy a new UTV, or parts and accessories for your UTV?

Transcript: 

📌 Key Themes Covered (with Timestamps):

(11:23) Reflects on how long riding days inspire product ideas – emphasizes real-life experience.
(11:46) Talks about the value of turning riding knowledge into usable product improvements.
(12:07) Discusses race-tested components like ball joints and axles – names Rhino 2.0 CV axles as a durable, cost-effective option.
(13:02) Covers performance upgrades (ECU tunes, clutch kits) and ponders if drag racing influence matters to buyers.

🔧 “In-Between” Products – Do Buyers Care About Racing Heritage?

(14:13)

• Mirrors – Chupacabra's non-breakaway design faced early resistance, now widely appreciated.

• Door bags – more niche; racers customize too much for these to matter.

• Roll cages – style + safety matter more than brand’s race cred.

• Seats – racing seats are safer but less comfy; everyday riders prefer comfort.

❌ Products Where Racing Heritage Doesn’t Matter (Much):

(16:33)

• Spare tire carriers, storage boxes, bumpers – mostly bolt-ons; not used in custom race builds.

• Wheels – forged wheels valued in racing, but cast wheels are fine for most riders.

• Sand paddles and wheels – more about application than brand’s race wins.

🧠 Final Thoughts

(18:06)
Nick invites the audience to share how much racing heritage affects their buying decisions. As a marketer, he’s genuinely curious whether race wins still sell gear.
He gives a shoutout to Ken Roczen for winning Daytona on a Suzuki – tying back to his motocross roots.